Executive Director

As co-founder and managing director, Ryan shares the responsibility for driving the strategic leadership and commercial success of The Affinity Group.

Ryan proudly served his articles at BDO and is a qualified and registered Chartered Accountant. He has over 10 years corporate sector experience in auditing, accounting, financial services, software development and business process outsourcing.

His commercial expertise and industry experience in business systems analysis, business process solutions, call center operations and client services development were achieved during his time served as Group Chief Operations Officer and Director of the Upstream Group of companies, having provided services to the likes of Woolworths Financial Services, MR Price Money, RCS, Direct Axis, Capfin, Truworths and The Foschini Group.

Ryan is married with two children, is a self-professed coffee and food aficionado who is passionate about sports of any kind.


Executive Director

Andrew served his articles at BDO in Durban and in 2015 became the Group Chief Financial Officer of the Upstream group of companies.

As the co-founder of the Affinity Group, he is responsible for the financial management and investment success of the business. He has extensive industry sector experience in all financial, investment and risk-based services of business process outsourcing and in the contact centre environment.

Andrew has always lived in Durban, is married and has two children and enjoys playing golf and indoor soccer.

Leigh Broad


Chief Operations Officer

Mark began his career in law completing his articles in Johannesburg, before being admitted as an Attorney. Mark became the COO of Infinity Brands in 2015 where he was responsible for planning and directing operations to improve productivity and efficiency while growing various franchise brands.

A new opportunity saw Mark move to Durban, where he began working in the financial services sector before also being exposed to Debt Review. Seeing the opportunity to help people, he then qualified as a Debt Counsellor and brought the Debt Movement brand and ethos to South Africa.

With a focus on leadership and growth Mark moved into the COO role of Affinity Solutions that services international insolvency firms which includes Debt Movement UK. He is responsible for implementing strategic decisions, overseeing organization-wide operations, and onboarding of new clients.

Mark enjoys many types of adventure sports such as surfing, skydiving, bungee jumping.

Leigh Broad


Sales Manager

Shalen has 12 years of leadership experience in a contact centre and in the financial services sector.
Having worked for one of Africa’s largest contact centres servicing UK and USA clients, he has vast experience in the BPO space. Throughout his career he has worked in various departments across each market which include sales and customer service.

He is responsible for sales operations which entails using strategic approaches to drive performance through people. He has an analytical eye that improves processes which maximise productivity and performance to meet SLA’s. Shalen has a unique management style that fosters employees to reach greater goals, increasing talent retention.

Shalen was born in Durban and has a beautiful family with one child. He is an avid sports fanatic and enjoys watching documentaries.